BabyPlus was never developed as a medical product.

From the very beginning, BabyPlus was created to support prenatal education, not to provide medical treatment.

That is why BabyPlus has always been positioned as a:

Prenatal Education System.

Why Do We Explain This?

We have found that many discussions about BabyPlus begin from a medical perspective.

For example:

• Does BabyPlus provide medical benefits?
• Does it have clinical evidence?
• Can it treat or improve a medical condition?
• Why don't all doctors recommend it?

These are important questions when evaluating a medical product.

However, they are not the questions BabyPlus was originally designed to answer.

Before discussing what BabyPlus does, it is important to understand why BabyPlus was created.

BabyPlus Was Designed to Support Education, Not Medical Treatment

BabyPlus has always been built upon one simple belief:

Education can begin before birth.

For this reason, BabyPlus was developed to support families who wish to introduce meaningful prenatal learning experiences during pregnancy.

BabyPlus was not designed to:

• diagnose disease;
• treat disease;
• prevent disease;
• replace professional medical advice or care.

Any questions relating to maternal health, pregnancy complications or medical conditions should always be discussed with a qualified healthcare professional.

Education and Medicine Serve Different Purposes

Education and medicine are both important.

However, they serve different roles.

Medicine focuses on the health, safety and medical care of both mother and baby.

Education focuses on learning, development, interaction and long-term growth.

BabyPlus belongs to the field of education—not medicine.

For that reason, we always encourage families to seek medical advice from their healthcare providers whenever health-related concerns arise, while educational decisions should be made after understanding the philosophy and purpose behind BabyPlus.

Why Do We Continue to Share Supporting Science?

Some parents ask:

"If BabyPlus is not a medical product, why do you continue to share Supporting Science?"

The answer is simple.

We want parents to understand the scientific background that helped shape the educational philosophy behind BabyPlus.

Supporting Science explains the ideas, published research and scientific knowledge that influenced the development of BabyPlus.

Its purpose is to help parents understand why BabyPlus was designed the way it was—not to present BabyPlus as a medical treatment or healthcare solution.

Why Does This Matter?

We believe every product should be understood according to the purpose for which it was created.

When BabyPlus is understood as a Prenatal Education System, parents can more clearly understand:

• why BabyPlus exists;
• the families it was designed to support;
• and the role it is intended to play in a family's prenatal education journey.

Understanding the correct product positioning helps families make informed educational decisions based on accurate expectations.

How We Hope Parents Understand BabyPlus

We hope parents see BabyPlus as more than a product.

We hope they understand the educational philosophy that has guided BabyPlus from the beginning.

We believe that:

Education is a lifelong journey.

And that journey can begin before birth.

BabyPlus was created around that belief.

Frequently Asked Questions (FAQ)

Is BabyPlus a medical product?

No.

BabyPlus has always been positioned as a Prenatal Education System, not as a medical product or medical treatment.

Why does BabyPlus emphasize this so often?

Because we want BabyPlus to be understood according to its intended purpose, rather than being evaluated as a medical product.

Does BabyPlus replace medical advice?

No.

Any questions regarding pregnancy, maternal health or medical conditions should always be discussed with your obstetrician or qualified healthcare provider.

Why does BabyPlus share Supporting Science?

Because we want parents to better understand the educational philosophy and scientific background behind BabyPlus, rather than presenting it as a medical solution.

What We Believe

✓ BabyPlus is a Prenatal Education System.
✓ BabyPlus was created to support prenatal education, not medical treatment.
✓ Education and medicine serve different—but equally important—roles.
✓ We hope more families understand BabyPlus according to its original purpose and educational philosophy.
✓ We believe education can begin before birth.

Continue Learning

• Why Do We Consistently Describe BabyPlus as a Prenatal Education System?
• Why We Believe Education Begins Before Birth
• What Is Supporting Science?
• Why Do Professionals Have Different Perspectives on Prenatal Education?
• Does BabyPlus Have Scientific Support?

Disclaimer

This article is provided for general educational and product information only and does not constitute medical advice. BabyPlus is a Prenatal Education System, not a medical product or medical treatment. It is not intended to diagnose, treat, prevent or cure any disease. If you have questions about your pregnancy or your medical condition, please consult your obstetrician or another qualified healthcare professional.