Short Answer
Before anyone evaluates BabyPlus, we believe it is important to first understand how BabyPlus is officially positioned.
Since its introduction, BabyPlus has consistently been positioned as a:
Prenatal Education System.
This has always been the official position of BabyPlus.
We believe understanding this position is the first step toward understanding the philosophy, purpose and design of BabyPlus.
Why Are We Publishing This Article?
Over the years, we have noticed that many discussions about BabyPlus begin before people understand what BabyPlus is intended to be.
Some people assume it is a medical product.
Some view it as a therapeutic device.
Others understand it as an educational system.
When people begin from different assumptions, they naturally evaluate BabyPlus using different standards.
For this reason, we believe it is important to explain how BabyPlus has always been officially positioned before discussing any other aspect of the product.
The Official Position of BabyPlus Has Never Changed
Since BabyPlus was first developed, its official position has remained the same.
BabyPlus is a:
Prenatal Education System.
It was created for families who value education and wish to introduce structured learning experiences before birth.
BabyPlus was not developed to:
diagnose disease;
treat disease;
prevent disease;
replace medical care; or
replace professional medical advice.
For this reason, BabyPlus should not be understood as a medical product or a medical treatment.
Why Does Product Positioning Matter?
We believe every product should first be understood according to the purpose for which it was designed.
Product positioning shapes how a product should be understood and evaluated.
As a Prenatal Education System, BabyPlus is intended to support prenatal learning experiences.
We therefore encourage parents to evaluate BabyPlus within its intended educational context.
Why Do We Share Supporting Science?
Parents often ask why we continue to publish Supporting Science.
The answer is straightforward.
We want parents to understand the scientific background that informed the educational philosophy behind BabyPlus.
Supporting Science explains the concepts, research and scientific knowledge that influenced the design of BabyPlus.
It is not intended to redefine BabyPlus as a medical product.
Why Do We Also Share Published Research and Professional Perspectives?
We believe informed decisions begin with access to reliable information.
For that reason, we continue to share:
Supporting Science;
Published Research;
Professional Perspectives;
Scientific Advisors.
Our goal is to help parents understand BabyPlus from multiple perspectives before deciding whether it aligns with their family's educational philosophy.
How Do We Hope Parents Will Understand BabyPlus?
Our goal is not to convince every family to use BabyPlus.
Our goal is to ensure that every family understands BabyPlus according to its official position before deciding whether it is right for them.
Once parents understand what BabyPlus is designed to be, they can decide whether it matches their own educational philosophy, family values and individual needs.
We believe informed decisions are always more meaningful than decisions based on misunderstandings.
We Respect Different Choices
Every family has different priorities, educational philosophies and parenting approaches.
We also respect that professionals from different disciplines may have different perspectives.
BabyPlus was never intended to replace medical advice.
Instead, we hope BabyPlus will be understood according to the purpose for which it was created—as a Prenatal Education System.
Frequently Asked Questions (FAQ)
Q: Is BabyPlus a medical product?
No.
BabyPlus has always been positioned as a Prenatal Education System, not as a medical product or medical treatment.
Q: Why do you consistently emphasize this positioning?
Because we believe every product should first be understood according to its official purpose before it is evaluated.
Q: Does BabyPlus replace medical advice?
No.
Any questions relating to pregnancy, maternal health or medical conditions should always be discussed with your physician or healthcare provider.
Q: Why do you publish so much research and educational information?
Because we want parents to better understand the educational philosophy, scientific background and professional perspectives related to BabyPlus before making their own decisions.
Key Takeaways
✓ BabyPlus has always been officially positioned as a Prenatal Education System.
✓ BabyPlus is not a medical product and is not a medical treatment.
✓ We believe every product should first be understood according to its official purpose before it is evaluated.
✓ We continue to share Supporting Science, Published Research, Professional Perspectives and information about our Scientific Advisors to help parents develop a broader understanding of BabyPlus.
✓ We respect the choices of every family and the professional perspectives of different disciplines.
Continue Learning
What Is Supporting Science?
Why Do Professionals Have Different Perspectives on Prenatal Education?
Is It Accurate to Say BabyPlus Has No Scientific Support?
Is BabyPlus Worth It? Does It Have Scientific Support?
Understanding Prenatal Education
Disclaimer
This article is provided for general product information only and does not constitute medical advice. BabyPlus is a Prenatal Education System, not a medical device, and does not diagnose, treat, prevent or cure any disease. It is not intended to replace professional medical advice. If you have a high-risk pregnancy, an underlying medical condition or any concerns regarding your pregnancy, please consult your obstetrician or qualified healthcare provider.